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Built for EdTech, on HubSpot + Stripe

Failed payments shouldn't mean lost customers.

Recoupe turns a missed Stripe payment into a structured ten-day path back to paid — instead of one generic email and a write-off.

What the ten-day recovery sequence actually looks like:

Day 0
Payment fails
Day 1
Personal email
Day 3
Email + SMS
Day 4
Call prompt
Day 7
Final message
Day 10
Recovered or closed

Most EdTech businesses are losing revenue they could get back

I spent two years managing payment recovery for over 250 active EdTech customers. The pattern was always the same: people didn't refuse to pay. There was just no structured way to bring them back inside the window where they were still willing to. One generic email, then silence — and the revenue gets written off instead of recovered.

How a recovery actually runs

01 · STRIPE

Detects the failure

The moment a payment fails, Recoupe knows — there's no daily check or manual export.

02 · HUBSPOT

Runs the sequence

Customer history and timing live here. The workflow does the waiting, on schedule, every time.

03 · CLAUDE

Writes the message

Each message is written for that customer's actual context, not pulled from a fixed template.

04 · TWILIO

Delivers the nudge

Email and SMS land on the days that matter — not all at once, not too late.

Run a free 30-day pilot

What it actually involves

For the first pilot, I run the recovery sequence by hand — classifying customers, writing each message, and tracking outcomes — so you can see whether the approach works before anything is automated. You keep full control of your own customer communications.

CostNone
Access neededRead-only, HubSpot + Stripe
Who sendsYour team, from your systems
In exchangeFeedback and a case study

Why I'm building this

I'm Guliad Ahmed. Before building Recoupe, I managed failed payment recovery inside an EdTech business for two years, watching recoverable revenue slip away every month for the same avoidable reason. Recoupe is the system I wish had existed then.

See if it's a fit for your business

A 20-minute call is enough to know. No pressure either way.

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